Grand Theft Auto IV: The Lost and Damned, Out Now on Xbox LIVE

“GRAND THEFT AUTO IV: THE LOST AND DAMNED SETS AN AMAZING STANDARD FOR WHAT DOWNLOADABLE CONTENT CAN DO”
-TEAMXBOX.com

Head to Xbox LIVE® Marketplace right now with your connected Xbox 360® console and download the first episode of Grand Theft Auto IV downloadable content, The Lost and Damned (1600 Microsoft Points / $19.99). Alternatively, you can purchase The Lost and Damned from the Xbox LIVE Marketplace website and have it ready and waiting for you the next time you go online with your Xbox 360.Note that to play Grand Theft Auto IV: The Lost and Damned requires a copy of Grand Theft Auto IV for Xbox 360® - but you can play it even if you haven't finished Niko's story.

Early reviews are trickling in – here’s what the gaming press has to say:
"A new step in the evolution of downloadable content... Without question The Lost & Damned, a $20 Xbox 360 exclusive, is the meatiest DLC to date. Not only do you get a significant single-player campaign, but L&D includes 54 new music tracks, 20 new vehicles, a half-dozen new weapons, new side missions, new TV shows and new multiplayer modes."
– IGN.com

"...if you enjoyed GTA IV, I can't think of a better way for you to spend $20 when it hits Xbox LIVE tomorrow... the narrative was every bit as compelling as Niko's..."
– GAMESPOT.com

'Forget everything you think you know about downloadable content. Grand Theft Auto IV: The Lost & Damned changes all the rules for what we expect from additive content for games. Far more than a bunch of new weapons or vehicles or a smattering of new missions, The Lost & Damned is almost an entirely new game, offering more content and a richer experience than some completely original titles even dare to... almost as much game as a full fledged sequel would, using the original game as a platform to build upon... Grand Theft Auto IV: The Lost & Damned sets an amazing standard for what downloadable content can do. It doesn’t just extend the GTA IV experience, but actually builds upon it while feeling fresh and different. If you’re a GTA fan it’s a must-play..."
- TEAMXBOX.com